Bachelor of Business Administration Program in Global Business

	Degree Programs available in academic year of 2009 :
	Bachelor of Arts (B.A) in International Affairs Bachelor of Business Administration (B.B.A) in Global Business Bachelor of Business Adminstration (B.B.A) in International Marketing Bachelor of Science (B.Sc) in Multimedia Technology and Animation Bachelor of Engineering (B.Eng.) in Information System Engineering Bachelor of Arts (B.A) in Tourism and Hospitality - Comming Soon!

	Bachelor of Business Administration Program in Global Business
	General Information Curriculum Structure Education Plan Download (PDF, 125 KB)

General Information

The Degree Name: Bachelor of Business Administration Program in Global Business
Bachelor of Business Administration (Global Business) B.B.A (Global Business)
Responsible Organization: Khon Kaen University International College (KKUIC)
Principle and Rationale/Philosophy and Objectives of Curriculum

Principle and Rationale

According to the Economic and Social Development Plan number 10, the government has formulated an important competitive strategy under the new circumstances of Thai economy: the promotion of domestic economic strength in order to minimize economic dependence on foreign countries; the development and promotion of Thailand as the center of Asian trade and services; and the promotion of investment in international businesses and foreign investment in Thailand. For more than one decade, Thailand has lost its competitive advantage in international business under the World Trade policy framework on free trade to the countries with lower labor costs, readiness of production technology and human resources capacity. Therefore, business investments have shifted from Thailand to other more profitable countries. As a consequence, Thai Labor market cannot be limited only to Thailand. Thailand needs to accelerate the development of human resources especially in the area of business management in order to inject resources into the international labor market and to accommodate both the change of production based in Thailand to countries with lower costs and to cope with direct investment of multinational companies in Thailand. One of Khon Kaen University’s strategic goals is to be recognized at international level by establishing an international college whose mission is to provide international educational programs in line with the needs of labor market at international level. The Bachelor of Business Administration program in Global Business, approved in the curricula planning of International College, Khon Kaen University responds to individual needs and the market demand for knowledge and capacity to conduct business management at the international level. It is obvious that the trend of the employment market in the Asian region is consistently growing higher. The International program in global business’s objective is to produce graduates both Thai and non-Thais who desire to work in government and private organizations that conduct international business. In order to respond to the demand of labor market at international level, the teaching and learning program will be in English with the emphasis on the importance of knowledge and understanding about background and culture that shape the conducting of international business, the links between the East and the West, the developmental thinking process, analysis and hands-on experience in relevant agencies within and outside of the country.

Philosophy

The Bachelor of Business Administration program in Global Business aims at producing graduates who have knowledge and understanding of international business and modern business management at the global level which includes different cultural backgrounds and international business ethics and morals. The graduates shall have skills and abilities in analytical thinking, synthesis and be able to properly apply the knowledge related to business management in their work at international level with ethics, moral and accountability in professional roles and civil society as a whole.

Objectives of Curriculum

The Bachelor of Business Administration in Global Business intends to provide the graduates with the following desirable characteristics:

Knowledge and understanding of international business and modern global business management including different cultural backgrounds related to international business management.
Capable of utilizing skills and ability in thinking, analysis, synthesis and application of knowledge related to business management in international organizations.
Be ethical, have good moral and accountable in professional roles and civil society as a whole.
Strength of Curriculum

The Bachelor of Business Administration Program in Global Business, Khon Kaen University places the emphasis on developing human resources in holistic knowledge related to international business and global business management. The graduates shall be able to understand different cultural backgrounds crucial for doing an international business and possess functional English skills in order for them to work in English speaking environments. In addition, with the advantage of the university location at the center of Mekong Sub-Region and its networking on activities with foreign countries, the students capacity can be enhanced through direct work experience concerning international business management within and outside of the country

Curriculum Structure

1. General Education Courses no less than	30	Credits
Language Cluster	12	Credits
Humanities & Social Sciences Cluster	9	Credits
Mathematics and Sciences Cluster	9	Credits
2. Required no less than	96	Credits
Core course	48	Credits
Required course	30	Credits
Required Elective course	18	Credits
3. Free Elective Courses no less than	6	Credits
Total no less than	132	Credits

List of Courses

1. General Education Courses no less than

Credits

The list of General Education Courses as outlined is for International Program as per Khon Kaen University’s announcement (# 1350/2550) dated 7 Nov. 2007. The students are required to take the following courses no less than 30 credits.

1.1 Language Cluster

Credits

(1) Required courses 3 Subjects 9 Credits as follow:
000 104 English for Communication in Multicultural Societies	3 (3-0-6)
000 105 English for Lifelong Learning	3 (3-0-6)
000 106 Critical Reading and Writing	3 (3-0-6)

The students who pass English proficiency test according to International college’s criteria may be not have to take one or more courses in the above required courses list or may opt to take advanced English course or other foreign language course available in Khon Kaen University with approval from the curriculum management committee.

(2) Elective Course list - A minimum of 1 course no less than 3 units from the subject list or other subjects offered by the university later on. Foreign students who are not knowledgeable of Thai language should take the course 000 113

000 134 Thai for Foreigners	3 (3-0-6)
000 121 Japanese for Communication	3 (3-0-6)
000 122 Chinese for Communication	3 (3-0-6)

1.2 Humanities & Social Sciences cluster

Credits

000 113 Aesthetics for Life	3 (3-0-6)
000 144 Wellness Dimension	3 (2-2-5)
000 154 Multiculturalism	3 (3-0-6)

1.3 Mathematics and Sciences cluster

Credits

000 165 Science and Technology Applications for Life	3 (3-0-6)
000 166 Science for Public Awareness	3 (3-0-6)
000 167 Problem Solving in Science and Technology	3 (2-2-5)

2. Required courses no less than	96	Credits
2.1 Core course	48	Credits

049 101 Principles of Management	3 (3-0-6)
049 103 Business Environments and Communications	3 (3-0-6)
049 200 Principles of Economics	3 (3-0-6)
049 204 Organizational Behaviors and Human Resources Management	3 (3-0-6)
050 110 Introduction to Accounting	3 (3-0-6)
050 121 Principles of Marketin	3 (3-0-6)
050 211 Business Finance	3 (3-0-6)
050 212 Accounting for Management	3 (3-0-6)
050 221 Business Ethics	3 (3-0-6)
050 231 Business Law	3 (3-0-6)
050 241 Business Mathematics and Statistics	3 (3-0-6)
050 242 Business Computing	3 (3-0-6)
050 243 Business Quantitative Analysis	3 (3-0-6)
050 321 Production and Operation Management	3 (3-0-6)
050 322 Business Strategy	3 (3-0-6)
050 331 Taxation	3 (3-0-6)

2.2 Required courses 30 credits

Credits

049 300 Cross-cultural Management	3 (3-0-6)
050 351 Global Business Management	3 (3-0-6)
050 352 Global Business for Import and Export Management	3 (3-0-6)
050 353 Global Marketing Management	3 (3-0-6)
050 354 Global Financial Management	3 (3-0-6)
050 355 Global Economic and Trade Policies	3 (3-0-6)
050 356 Global Money and Capital Markets	3 (3-0-6)
050 357 Legal Issues in Global Business	3 (3-0-6)
050 451 Business in Greater Mekong Sub-Region	3 (3-0-6)
050 491 Seminar in Global Business Management	3 (3-0-6)

2.3 Required Elective Courses

Credits

There are two options:

Option 1 The students who decide to undertake cooperative education have to take course 050 499 for 9 credits or opt to take other 3 major elective courses for 9 credits totalling 18 credits.
Option 2 The students who wish to take internship program need to take course 050 497 Independent study for 3 credits and course 050 498 Internship for 3 credits and other elective courses for 12 credits totaling 18 credits.

049 205 Business Information System	3 (3-0-6)
049 401 Human Relations and Communications	3 (3-0-6)
049 402 Leadership and Change Management	3 (3-0-6)
050 421 Advertising and Public Relations	3 (3-0-6)
050 452 Global Business Entrepreneurship and New Venture Management	3 (3-0-6)
050 453 Global Human Resources Management	3 (3-0-6)
050 454 Business in Asia-Pacific Regions	3 (3-0-6)
050 455 Electronic Business Strategy	3 (3-0-6)
050 456 International Logistic Management	3 (3-0-6)
050 457 Special Topics in Doing Global Business	3 (3-0-6)
050 495 Cooperative Education in Global Business Management	9 (0-27-14)
050 497 Study Project in Global Business	3 (3-0-6)
050 498 Internship in Global Business Management	3 (3-0-6)
051 342 Political Economy in Greater Mekong Sub-region	3 (0-9-5)

3. Free Elective Course no less than 6 Credits

The students can choose free elective courses available in Khon Kaen University or courses to be opened later by Khon Kaen University or other higher education Institutes with approval from the curriculum management committee.

Education Plan

First Year

First Semester

000 104 English for Communication in Multicultural Societies	3 (3-0-6)
000 105 English for Lifelong Learning	3 (3-0-6)
000 134 Aesthetics for Life	3 (3-0-6)
000 165 Science and Technology Applications for Life	3 (3-0-6)
049 101 Principles of Management	3 (3-0-6)
049 103 Business Environments and Communications	3 (3-0-6)
Total of Credit 18
Accumulated number of credits 18

First Year

Second Semester

000 xxx General Education Course, Language Elective	3 (3-0-6)
000 106 Critical Reading and Writing	3 (3-0-6)
000 144 Wellness Dimension	3 (2-2-5)
000 166 Science for Public Awareness	3 (3-0-6)
050 110 Introduction to Accounting	3 (3-0-6)
050 121 Principles of Marketing	3 (3-0-6)
Total of Credit 18
Accumulated number of credits 36

Second Year

First Semester

049 200 Principles of Economics	3 (3-0-6)
000 154 Multiculturalism	3 (3-0-6)
000 167 Problem Solving in Science and Technology	3 (2-2-5)
050 211 Business Finance	3 (3-0-6)
050 221 Business Ethics	3 (3-0-6)
050 241 Business Mathematics and Statistics	3 (3-0-6)
Total of Credit 18
Accumulated number of credits 54

Second Year

Second Semester

050 212 Accounting for Management	3 (3-0-6)
049 204 Organizational Behaviors and Human Resources Management	3 (3-0-6)
050 231 Business Law	3 (3-0-6)
050 242 Business Computing	3 (3-0-6)
050 243 Business Quantitative Analysis	3 (3-0-6)
xxx xxx Free Elective Course	3 (3-0-6)
Total of Credit 18
Accumulated number of credits 72

Third Year

First Semester

050 321 Production and Operation Management	3 (3-0-6)
050 331 Taxation	3 (3-0-6)
050 351 Global Business Management	3 (3-0-6)
050 352 Global Business for Import and Export Management	3 (3-0-6)
050 353 Global Marketing Management	3 (3-0-6)
xxx xxx Free Elective Course	3 (3-0-6)
Total of Credit 18
Accumulated number of credits 90

Third Year

Second Semester

049 300 Cross-cultural Management	3 (3-0-6)
050 322 Business Strategy	3 (3-0-6)
050 354 Global Financial Management	3 (3-0-6)
050 355 Global Economic and Trade Policies	3 (3-0-6)
050 356 Global Money and Capital Markets	3 (3-0-6)
050 357 Legal Issues in Global Business	3 (3-0-6)
Total of Credit 18
Accumulated number of credits 108

Fourth Year

First Semester

Option 1
050 495 Cooperative Education in Global Business Management	9 (0-27-14)
Option 2
050 497 Study Project	3 (3-0-6)
050 498 Cooperative Education in Global Business Management	3 (0-9-5)
050 xxx Professional Elective Course 6 Credits
Total of Credit (Option 1) 9
Accumulated number of credits (Option 1) 117
Total of Credit (Option 2) 12
Accumulated number of credits (Option 2) 120

* Remark: Junior students can take Internship in Global Business management for 135 hrs. which is equivalent to 4 weeks.

Fourth Year

Second Semester

050 491 Seminar in Global Business Management	3 (3-0-6)
050 451 Business in Greater Mekong Sub-Region	3 (3-0-6)
Option 1
050 xxx Professional Elective Course 9 credits
Option 2
050 xxx Professional Elective Course 6 Credits
Total of Credit (Option 1) 15
Accumulated number of credits (Option 1) 132
Total of Credit (Option 2) 12
Accumulated number of credits (Option 2) 132

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