KKUIC


  
Degree Programs available in academic year of 2009 :
  
Bachelor of Business Adminstration (B.B.A) in International Marketing


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General Information


Bachelor of Business Administration Program in International Marketing
Bachelor of Business Administration ( International Marketing)
B.B.A. (International Marketing)

 


Curriculum Structure



1.  General Education Courses no less than   

 30 

Credits 

     Language Cluster    

 12

Credits 

     Humanities & Social Sciences Cluster

  9

Credits 

     Mathematics and Sciences Cluster

  9

Credits 

2.  Required no less than

 96

Credits 

     Core course

 45

Credits  

     Required course

 33

Credits 

     Required Elective course

 18

Credits 

3.  Free Elective Courses no less than

  6

Credits 

     Total no less than

132

Credits  

List of Courses

1.  General Education Courses no less than 

 30 

Credits 


The list of General Education Courses as outlined is for International Program as per
Khon Kaen University’s announcement (# 1350/2550) dated 7 Nov. 2007. The students are required to take the following courses no less than 30 credits.

1.1 Language Cluster                               

 12 

Credits 

     (1) Required courses 3 Subjects 9 Credits as follow:   

 

000 104          English for Communication in Multicultural Societies

3 (3-0-6) 

000 105          English for Lifelong Learning

3 (3-0-6)

000 106          Critical Reading and Writing

3 (3-0-6)

The students who pass English proficiency test according to International college’s
criteria may not have to take one or more courses in the above required courses list or may opt to take advanced English courses or other foreign language courses available in Khon Kaen University with approval from the curriculum management committee.

     (2) Elective Course list - A minimum of 1 course no less than 3 units from
the subject list or other subjects offered by the university later on. Foreign students who are not knowledgeable of Thai language should take the course 000 113

 

000 113          Thai for Foreigners

3 (3-0-6) 

000 121          Japanese for Communication                      

3 (3-0-6)

000 122          Chinese for Communication

3 (3-0-6)

1.2 Humanities & Social Sciences cluster      

 9   

Credits 

000 134          Aesthetics for Life                                     

3 (3-0-6) 

000 144          Wellness Dimension                     

3 (2-2-5)

000 154          Multiculturalism

3 (3-0-6)

1.3 Mathematics and Sciences cluster          

 9   

Credits 

000 165          Science and Technology Applications for Life

3 (3-0-6) 

000 166          Science for Public Awareness

3 (3-0-6)

000 167          Problem Solving in Science and Technology

3 (2-2-5)

2. Required courses no less than                

 96 

Credits 

2.1 Core course

 45

Credits

049 101         Principles of Management

3 (3-0-6) 

049 200         Principles of Economics

3 (3-0-6)

049 204         Organizational Behaviors and Human Resources
                      Management

3 (3-0-6)

049 205         Business Information System

3 (3-0-6)

050 110         Introduction to Accounting

3 (3-0-6)

050 121         Principles of Marketing

3 (3-0-6)

050 211         Business Finance

3 (3-0-6)

050 212         Accounting for Management

3 (3-0-6)

050 221         Business Ethics

3 (3-0-6)

050 231         Business Law

3 (3-0-6)

050 241          Business Mathematics and Statistics

3 (3-0-6)

050 242          Business Computing

3 (3-0-6)

050 243          Business Quantitative Analysis

3 (3-0-6)

050 321          Production and Operation Management

3 (3-0-6)

050 331         Taxation

3 (3-0-6)

2.2 Required courses 33 credits

 33 

Credits 

050 352          Global Business for Import and Export Management

3 (3-0-6) 

*052 200        Multicultural Consumer Behavior

3 (3-0-6)

*052 201        International Product and Pricing Strategy

3 (3-0-6)

*052 202        International Sales Management

3 (3-0-6)

*052 203        International Marketing Channel Management and
                       Logistics

3 (3-0-6)

*052 300        Integrated Marketing Communication for   
                       Globalization

3 (3-0-6)

*052 301        International Marketing Research

3 (3-0-6)

*052 315        Customer Relationship Management and Customer
                       Experience Management

3 (3-0-6)

*052 430        Strategic Marketing Management

3 (3-0-6)

*052 400        International Marketing 3 (3-0-6)
*052 401        Developing New Market Strategy for Greater
                       Mekong Sub-Region
3 (3-0-6)

2.3 Required Elective Courses    

 18 

Credits 

There are two options:
Option 1 The students who decide to undertake cooperative education
have to take course 052 491 for 9 credits or opt to take other 3 major elective courses for 9 credits totalling 18 credits
Option 2 The students who wish to take an internship program need to
take course 052 491 Independent study for 3 credits and course 052 498 Internship for 3 credits and other elective courses for 12 credits totalling 18 credits.

050 455        Electronic Business Strategy

3 (3-0-6)

050 456        International Logistic Management

3 (3-0-6)

*052 302      International Retailing

3 (3-0-6)

*052 310      Franchise Business Management

3 (3-0-6)

*052 311      Small and Family Business Management

3 (3-0-6)

*052 313      Contemporary Marketing Concept: Blue Ocean
                     Strategy

3 (3-0-6)

*052 314      Sales Forecasting

3 (3-0-6)

*052 312      Negotiation Strategy

3 (3-0-6)

*052 316      Service Business Marketing

3 (3-0-6)

*052 317      Industrial Marketing

3 (3-0-6)

*052 318      Entrepreneurial Marketing

3 (3-0-6)

*052 319      Social Marketing

3 (3-0-6)

*052 320      Events Marketing

3 (3-0-6)

*052 321      Marketing for Hotel and Tourism

3 (3-0-6)

*052 322      Marketing for Agricultural Products

3 (3-0-6)

*052 402      International Marketing: European Union

3 (3-0-6)

*052 403      International Marketing: United States of America

3 (3-0-6)

*052 4 04     International Marketing: Asia

3 (3-0-6)

*052 4 91     Special Topic in Marketing

3 (3-0-6)

*052 4 95     Cooperative Education in International Marketing

9 (0-27-14)

*052 4 98     Internship in International Marketing

3 (0-9-5)

            Note.         *  The new sebject

3. Free Elective Course no less than 6 Credits

The students can choose free elective courses available in Khon Kaen University or
courses to be opened later by Khon Kaen University or other higher education Institutes with approval from the curriculum management committee.

 

 


Education Plan


First Year

First Semester   

000 104         English for Communication in Multicultural Societies

3 (3-0-6) 

000 105         English for Lifelong Learning

3 (3-0-6)

000 134         Aesthetics for Life

3 (3-0-6)

000 165         Science and Technology Applications for Life

3 (3-0-6)

049 101         Principles of Management

3 (3-0-6)

050 241         Business Mathematics and Statistics

3 (3-0-6)

                                       Total of Credit 18

 

                                       Accumulated number of credits 18

First Year

Second Semester 

000 10 6        Critical Reading and Writing

3 (3-0-6) 

000 144         Wellness Dimension

3 (3-0-6)

000 166         Science for Public Awareness

3 (2-2-5)

049 200         Principles of Economics

3 (3-0-6)

050 242         Business Computing

3 (3-0-6)

050 121         Principles of Marketing

3 (3-0-6)

                                       Total of Credit 18

 

                                       Accumulated number of credits 36

Second Year

First Semester 

000 xxx         General Education Course, Language Elective

3 (3-0-6) 

000 154         Multiculturalism

3 (3-0-6) 

000 167         Problem Solving in Science and Technology

3 (2-2-5)

050 110         Introduction to Accounting

3 (3-0-6)

*052 220       Multicultural Consumer Behavior

3 (3-0-6)

*052 201       International Product and Pricing Strategy

3 (3-0-6)

                                       Total of Credit 18

 

                                       Accumulated number of credits 54

Second Year

Second Semester

050 212         Accounting for Management

3 (3-0-6) 

049 204         Organizational Behaviors and Human Resources
                      Management

3 (3-0-6)

050 221         Business Ethics

3 (3-0-6)

050 243         Business Quantitative Analysis

3 (3-0-6)

*052 202       International Sales Management

3 (3-0-6)

*052 203        International Marketing Channel Management and
                       Logistics

3 (3-0-6)

                                      Total of Credit 18

 

                                      Accumulated number of credits 72

Third Year

First Semester

049 205         Business Information System

3 (3-0-6) 

050 211         Business Finance

3 (3-0-6)

050 321         Production and Operation Management

3 (3-0-6)

050 331         Taxation

3 (3-0-6)

*052 203        Integrated Marketing Communication for
                       Globalization

3 (3-0-6)

*052 xxx         Professional Elective Course 3 credits

 

                                      Total of Credit 18

 

                                      Accumulated number of credits 90

Third Year

Second Semester

050 231        Business Law

3 (3-0-6) 

050 352        Global Business for Import and Export

3 (3-0-6)

*052 301      International Marketing Research

3 (3-0-6)

*052 315      Customer Relationship Management and Customer
                     Experience Management

3 (3-0-6)

*052 400      International Marketing

3 (3-0-6)

xxx xxx         Free Elective Course

3 (3-0-6)

                                        Total of Credit 18

 

                                        Accumulated number of credits 108

Fourth Year

First Semester

Option 1  

 

*052 495       Cooperative Education in International Marketing

9 (0-27-14)

Option 2   

 

*052 491        Special Topic in Marketing

3 (3-0-6)

*052 498        Internship in International Marketing

3 (0-9-5)

*052 xxx         Professional Elective Course 3 credits

 

                         Total of Credit (Option 1) 9

 

                         Accumulated number of credits (Option 1) 117

 

                         Total of Credit (Option 2) 12

 

                         Accumulated number of credits (Option 2) 120

           *Remark: Junior students can take Internship in International Marketing for 135 hrs. which is equivalent to 4 weeks.

Fourth Year

Second Semester

*052 430        Strategic Marketing Management

3 (3-0-6)

*052 401        Developing New Market Strategy for Greater
                       Makong Sub-Region

3 (3-0-6)

*052 xxx         Professional Elective Course    6 credits

 

xxx xxx            Free Elective Course    3 credits

 

                            Total of Credit 15

 

                            Accumulated number of credits 132

 

 
 


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