Bachelor of Communication Arts (B.Com.Arts.) in Creative Media Technology
The Creative Media Technology program aims to introduce students to the world of practical and theoretical media works and provide experiences to hand on many projects, including audio, visual, and interactive media technology. Students will learn how to conduct research using the latest digital media technologies to demonstrate their creativity and planning skills. Furthermore, they will grab chances to develop into various kinds of creative media pieces.
Career Opportunities
There are a wide variety of creative careers in different kinds of media, including magazines, television productions, websites, and more. These creative careers require different skill sets and creative thinking for their particular form of media. For instance, career opportunities include writers and authors, multimedia artists and animators, art directors, photographers, and graphic designers.
Qualification of Applicants
1. Thai Applicants
1.1. Admission Channels
1.1.1 Thai students who have completed Matthayom 6 or equivalent in the Thai education system can apply through the following channels: Portfolio Admission (TCAS1), KKU Quota (TCAS2), Nation Wide Direct Admission (TCAS3), Admission (TCAS4), and KKUIC Direct Admission and TCAS5.
1.1.2 Thai students who have completed Grade 12 from abroad or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.
1.2 Qualifications
1.2.1 Completed Matthayom 6 or Grade 12 (non-Thai educational system) or an equivalent degree.
1.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent
1.2.3 Valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450
1.2.4 Applicants without the scores in section 1.2.3 can apply but will have to take the KKUIC direct admission examination, so called the International College English Placement Test (ICEPT).
2. Foreign Applicants
2.1. Admission Channels
2.1.1 Foreign students who have completed Grade 12 or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.
2.2. Qualifications
2.2.1 Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold ≥ 580 points; with ≥ 145 points for each section)
2.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent
2.2.3 For non-native English speaking applicants, valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450
2.2.4 Applicants without the scores in section 2.2.3 can apply but will have to take the KKUIC direct admission examination, so called the International College English Placement Test (ICEPT).
3. Application Process
3.1 Admission channels:
KKU Quota/Northeast Admissions (TCAS 2)
Nationwide Direct Admission (TCAS 3)
KKUIC Direct Admission (TCAS 5)
3.2 Important documents to be uploaded:
1) A photo size 3×4 cm with no hat or sunglasses, taken no longer than 6 months ago. (Stickers / Scanned photos are not allowed)Your name printed in capital letters on the back of each photo.
2) A copy of ID card or Alien certificate or Passport
3) A copy of Housing registration (For Thai applicant only)
4) A copy of academic transcripts (GPAX) or an equivalent document
5) A copy of English proficiency test score: IELTS, TOFEL, and SAT (If any)
6) A recommendation letter from the institute where the high school degree was attained (If any)
7) A copy of name change certificate (If any)
3.3 Application fee:
TCAS 1, 2, 3, and 4 (the rate according to the KKU announcement and paid via QR code)
KKUIC Direct Admission and TCAS 5 (1,500 THB paid online by credit card)
4. Tuition Fee
Whole program (4 years, 8 semesters); Thai students 40,000 baht per semester; International students 50,000 per semester
**Note: Admission fee of 10,000 baht is paid only once for the first semester of year 1. The stated fees do not include the fee for a pre-college preparation course which will be applied when the student is accepted under conditions.
| First Semester |
Track 1: Internship IC224001 Study Project in Creative Media Technology IC224796 Internship in Creative Media Technology (During the summer of 3rd-Year) ICxxxxxx Minor Elective Course 3 credits Track 2: Cooperative Education |
| Second Semester |
Track 1: Internship IC224761 Seminar in Creative Media Technology ICxxxxxx Minor Elective Course 6 credits Track 2: Cooperative Education |
Students must complete 18 credits by selecting one track from the track offered below.
Track 1: International Journalism
IC232001 Mass Communications
IC232002 Negotiation and Conflict Resolution
IC232003 Crisis Management Communications
IC233001 Persuasion and Argumentation
IC233002 Document Analysis and Criticism
IC233003 Investigative Journalism
IC233004 Revolutionary Movements and Propaganda
IC233005 Communications in Public Relations
Track 2: Business
IC102005 Basic Marketing Concept
IC102008 Business Law
IC103003 Business Strategy
IC103004 International Business Management
IC103006 International Human Resource Management
IC103008 Applied Project Management
IC113001 Strategic Marketing Management
IC113003 Business Service Marketing
IC113004 Customer Relation Management
IC113006 Logistics and Supply Chain Management
IC122001 Introduction to Entrepreneurship
IC123001 Business Plan Development and Business Strategy for International Entrepreneurship
IC123004 Business Investment and Accounting for Small Business
IC123006 Business Expansion and Franchise Development
Track 3: Tourism Management
IC102005 Basic Marketing Concept
IC211001 Introduction to Tourism Management
IC212001 Tourist Behaviour
IC212002 International Communication Arts for Tourism
IC212003 Logistics for Tourism
IC212004 Principles of Tourist Guide
IC212005 Sustainable Tourism Management
IC212006 Information Communication Technology for Tourism Business
IC213004 Strategic Marketing for International Tourism Business
IC213005 Financial Management for Tourism Business
IC213006 Technology Innovation and Operation Management in Tourism
IC213007 Tourism Destination Planning and Development
Track 4: International Affairs
IC201001 Introduction to Political Sciences
IC202002 Contemporary World History
IC202003 Introduction to International Affairs
IC202005 World Geography
IC202007 Introduction to Sociology
IC202009 Diplomacy
IC203004 International Organizations
IC203005 Thailand’s Foreign Policy
IC203006 Comparative Politics
IC203008 International Security
Track 5: Interdisciplinary
Students must complete 18 credits by selecting courses from Track 1, 2, 3, or 4.
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Students select a course from the list below.
Pre-requisite: None
Description: English language reading and writing skills that emphasizes analysis and critical evaluation of texts, and writing that emphasizes organization and creativity in different communication settings
Pre-requisite: None
Description: Knowledge and skills to achieve both physical and mental wellness of personal living, dimension of physical, emotional, intellectual, social, spiritual, environmental
Pre-requisite: None
Description: Concepts and important information, processes development of information literacy skills ,information searching ,selecting sources of information, evaluation of information values, information analysis and synthesis, information composition and presentation in various formats
Pre-requisite: None
Description: Basic mathematical skills in everyday life, whole numbers, fractions and decimals, rounding-off, percentages and ratios, powers and root, simple algebra, solving equation, simultaneous equations, inequalities, graphs and functions, basic statistics
Pre-requisite: None
Description: General knowledge laying foundations for communication arts such as history, journalism, public speaking/relations, speech writing, media literacy, and strategic communications
Pre-requisite: None
Description: Essential academic English language skills, speaking, listening, reading and writing
Pre-requisite: None
Description: Definition and development of globalization, globalization and global social change, relationship and impact of globalization on society and humanity, cultures, technology, economics, politics nature, and the environment
Pre-requisite: None
Description: Cultures and cultural diversity, cultures and globalization, study and analysis of multiculturalism, Western, Eastern, Thai and Isan cultures, impact of cultural changes on society and human way of life
Pre-requisite: None
Description: Knowledge and understanding of leadership theories, leadership function and styles, change management leadership and change management, and factors affecting organizational change
Pre-requisite: None
Description: The use of different types of communication genres through the passage of time, social and economic, political and technological influences, use of technology, their applications and effects on global society
Pre-requisite: None
Description: Theoretical perspectives in relation to the communication process, including interpersonal communication, small group communication, organizational communication, rhetoric, and mass media
Pre-requisite: None
Description: Philosophical, critical, and scientific analysis of how the intensification of technology in cultural, professional, and recreational domains is affecting social communication; understanding human communication that takes place both with and through technology; design, creation, and evaluation of technologies to support such interactions; historical, sociological, and psychological analysis of how developments in information and communication technologies have altered our understanding of ourselves and our world
Pre-requisite: None
Description: Planning, preparation and delivery of professional presentations, targeting the correct audience, use of body language, intonation, clear use of signpost language, persuasion techniques, coherence and fluidity, eye contact, multimedia technology and questioning techniques
Pre-requisite: None
Description: The narrative principles and styles for an application in film making, analysis of film and identification of cinematic elements, genre and narrative structure helping student to develop the skills to recognise and describe film as a visual art and complex storytelling media
Pre-requisite: None
Description: History of radio journalism and broadcasting and the art of writing and reporting for radio; practice pitching stories, arranging and conducting interviews, and mixing radio scripts; exploration of how writing in broadcast journalism differs from print; practice writing in a conversational style that works for “the ear”; requirement to research, write, and report and/or record several stories on deadline
Pre-requisite: None
Description: Principles and basic practices in multimedia production, software, media selection, planning and production management
Pre-requisite: None
Description: The ethical framework defining media freedoms and constraints globally, including copyright and trademark issues, historical context and focus on the evolution of ethical standards
Pre-requisite: None
Description: Contemporary issues concerning economics, social relations, politics, and technology; understanding the role communication plays in various processes using up to date examples from current events around the world
Pre-requisite: None
Description: Introduction to the fundamentals of journalism for newspaper and magazine; news and information gathering, including constructing a story; using numbers and data to tell a story and assess information, editing and presentation; ethical issues of covering stories; and visual literacy
Pre-requisite: None
Description: Introduction to camera handling skills and the aesthetics of photography; emphasis placed on how to use both film and digital cameras and equipment relating to each; development of compositional skills to create original images; exploration of the aesthetic, cultural, and communicative aspects of the photographic medium using either or both film and digital photography
Pre-requisite: None
Description: Analysis of image-making in all forms of popular culture in film and television, shopping malls, supermarkets, car dealers, business offices and doctors’ offices
Students can select a course from courses available in KKU or courses to be opened later by KKU or other higher education institutes with approval from the curriculum management committee.
Pre-requisite: None
Description: The design of world wide web, website concept, HTML and its extensions, web based internet applications, graphics design applications, interactive website design, web content development, Adobe Flash & web animation, client-side/server-side scripting, introduction to PHP programming
Pre-requisite: None
Description: Introduce students to the logic, design, and pitfalls of qualitative research methods used in media and communication studies—including but not limited to in-depth interviews, ethnographic field study, participant observation, case study, historical analysis, discourse analysis, and focused group discussion
Pre-requisite: None
Description: Designing video effects and animated sequences using Adobe After Effects and Adobe Photoshop (or other suitable applications); an introduction to motion graphics fundamentals including visual rhythm, kinetic typography, and other intermediate industry techniques
Pre-requisite: None
Description: Theories, techniques and practices of theatre production and performing arts, producing a live stage play from the page and examining different roles of theatre artists such as directors, designers, writers and actors
Students must complete 18 credits by selecting one track from the track offered below.
Track 1: International Journalism
IC232001 Mass Communications
IC232002 Negotiation and Conflict Resolution
IC232003 Crisis Management Communications
IC233001 Persuasion and Argumentation
IC233002 Document Analysis and Criticism
IC233003 Investigative Journalism
IC233004 Revolutionary Movements and Propaganda
IC233005 Communications in Public Relations
Track 2: Business
IC102005 Basic Marketing Concept
IC102008 Business Law
IC103003 Business Strategy
IC103004 International Business Management
IC103006 International Human Resource Management
IC103008 Applied Project Management
IC113001 Strategic Marketing Management
IC113003 Business Service Marketing
IC113004 Customer Relation Management
IC113006 Logistics and Supply Chain Management
IC122001 Introduction to Entrepreneurship
IC123001 Business Plan Development and Business Strategy for International Entrepreneurship
IC123004 Business Investment and Accounting for Small Business
IC123006 Business Expansion and Franchise Development
Track 3: Tourism Management
IC102005 Basic Marketing Concept
IC211001 Introduction to Tourism Management
IC212001 Tourist Behaviour
IC212002 International Communication Arts for Tourism
IC212003 Logistics for Tourism
IC212004 Principles of Tourist Guide
IC212005 Sustainable Tourism Management
IC212006 Information Communication Technology for Tourism Business
IC213004 Strategic Marketing for International Tourism Business
IC213005 Financial Management for Tourism Business
IC213006 Technology Innovation and Operation Management in Tourism
IC213007 Tourism Destination Planning and Development
Track 4: International Affairs
IC201001 Introduction to Political Sciences
IC202002 Contemporary World History
IC202003 Introduction to International Affairs
IC202005 World Geography
IC202007 Introduction to Sociology
IC202009 Diplomacy
IC203004 International Organizations
IC203005 Thailand’s Foreign Policy
IC203006 Comparative Politics
IC203008 International Security
Track 5: Interdisciplinary
Students must complete 18 credits by selecting courses from Track 1, 2, 3, or 4.
Pre-requisite: None
Description: Components and principles of current thinking in strategic communication; current best practices used to research, design, implement and evaluate communication campaigns; discuss impact of the evolution of technology and the digital environment on delivery of campaigns, communication contexts, message strategy, media strategies, including social media, audience analysis, and communicator credibility; ways to use creative strategies and tactics to develop and manage strategic communication campaigns
Pre-requisite: None
Description: Creating content for convergent media audiences, publishing audio, photo, print, video and web converged platforms, conceptual, practical, and ethical frameworks for integrating traditional and new forms of media gathering, reporting, and storytelling are emphasized, hands-on training and critique preparing students for journalism, media production and public relations majors
Pre-requisite: None
Description: Contemporary work and issues in documentary film and video; study documentary and produce a short documentary
Pre-requisite: None
Description: Introduction to the field of audio production for film and television, the practice of techniques for recording, editing, mixing and exhibiting film and television sound
Pre-requisite: 4th-year Student
Description: Study project on the topic in Creative Media Technology according to students’ interests, implementation, analysis of the results, reporting and presentation of the results of the study under the supervision of course teaching staff
Pre-requisite: 4th-year Student
Description: Internship in the private or public business organizations, or private company, or international organization in the areas of communication arts under the approval of program management committee
Pre-requisite: 4th-year Student
Description: Practical learning experience and working in the private or public organizations, or private company, or international organization in the areas of communication arts under the approval of program management committee
Pre-requisite: 4th-year Student
Description: Seminars on communication arts: readings, research, discussions, critical thinking, civic responsibility; report writing with a final project and presentation