旅游管理专业

文学学士学位 (B.A.) 旅游管理专业

旅游管理优先考虑培养全面的毕业生,对旅游管理以及包括历史,语言,文化和资源管理在内的所有相关主题都有透彻的了解和知识。毕业生将能够运用所获得的知识和技能,将其用于旅游业和酒店业。毕业生们可以在国家或国际层面上从事未来的职业,同时对美德,品德,职业道德,热情好客和社会责任都有敏锐的意识。

就业机会

毕业生可以担任导游,乘务员,酒店工作人员或管理人员,旅行社代表以及公共旅游部门的官员。

 Tourism Management (TM) 

Qualification of Applicants

1. Thai Applicants

1.1. Admission Channels

1.1.1 Thai students who have completed Matthayom 6 or equivalent in the Thai education system can apply through the following channels: Portfolio Admission (TCAS1), KKU Quota (TCAS2), Nation Wide Direct Admission (TCAS3), Admission (TCAS4), and KKUIC Direct Admission and TCAS5.

1.1.2 Thai students who have completed Grade 12 from abroad or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

1.2 Qualifications

1.2.1 Completed Matthayom 6 or Grade 12 (non-Thai educational system) or an equivalent degree.

1.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

1.2.3 Valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

1.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

1.2.5 Applicants without the scores in section 1.2.3 and 1.2.4 can apply but will have to take the KKUIC direct admission examination.  Those without the score in 1.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 1.2.4 will have to take the Mathematics Placement Test.

2. Foreign Applicants

2.1. Admission Channels

2.1.1 Foreign students who have completed Grade 12 or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

2.2. Qualifications

2.2.1 Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold ≥ 580 points; with ≥ 145 points for each section)  #

2.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

2.2.3 For non-native English speaking applicants, valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

2.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

2.2.5 Applicants without the scores in section 2.2.3 and 2.2.4 can apply but will have to take the KKUIC direct admission examination.  Those without the score in 2.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 2.2.4 will have to take the Mathematics Placement Test.

3. Application Process

3.1 Admission channels:

Portfolio Admission (TCAS 1)

KKU Quota/Northeast Admissions (TCAS 2)

Nationwide Direct Admission (TCAS 3)

Admission 2019 (TCAS 4)

KKUIC Direct Admission (TCAS 5)  

3.2 Important documents to be uploaded:

1) A photo size 3×4 cm with no hat or sunglasses, taken no longer than 6 months ago. (Stickers / Scanned photos are not allowed)Your name printed in capital letters on the back of each photo.

2) A copy of ID card or Alien certificate or Passport

3) A copy of Housing registration (For Thai applicant only)

4) A copy of academic transcripts (GPAX) or an equivalent document

5) A copy of English and Math proficiency test score: IELTS, TOFEL, and SAT (If any)

6) A recommendation letter from the institute where the high school degree was attained (If any)

7) A copy of name change certificate (If any)

3.3 Application fee:

TCAS 1, 2, 3, and 4 (the rate according to the KKU announcement and paid via QR code)

KKUIC Direct Admission and TCAS 5 (1,500 THB paid online by credit card)

4. Tuition Fee
Whole program (4 years, 8 semesters); Thai students 40,000 baht per semester; International students 50,000 per semester
**Note: Admission fee of 10,000 baht is paid only once for the first semester of year 1. The stated fees do not include the fee for a pre-college preparation course which will be applied when the student is accepted under conditions.

Major Elective Courses
054 401  Museum Management

054 402 National Park Management  

054 403  Airline Management  

054 404  Airport Management

054 405  Cruise line Management  

054 406  Small Business and Entrepreneurship in the Tourism Industry  

054 411  Niche Tourism  

054 412  Meeting Incentive Convention and Exhibition Tourism  

054 413  Recreation and Entertainment Business Management  

054 414  Health Tourism  

054 415  Food Tourism Management  

054 416  Rail Travel Business Management  

054 417  Recreation Resorts Management  

054 421  Introduction to Hospitality Management  

054 422  Front Office Management  

054 423  Bar and Restaurant Management  

054 424  International Cuisine Management  

054 425  Spa Business Management  

054 431  Community – Based Tourism  

054 432  ASEAN Studies for Tourism  

054 433  Cultural Heritage Tourism Management  

054 434  Tourism in Developing Countries  

054 435  Agro tourism Management  

054 441  English for Conversation and Communication  

054 442  English for Tourism  

054 461  Service Quality Management for Tourism  

054 462  Passenger Ground Service Management  

054 463  In-flight Service Management  

054 464  Airlines Reservation and Ticketing  

Post Views: 0

049xxx  Second Foreign Language Course

Students select a course from the list below.

      • 049005  Thai for Foreigners I
      • 049006  Japanese for Communication I
      • 049007  Chinese for Communication I
      • 049013  Thai for Foreigners II
      • 049014  Japanese for Communication II
      • 049015  Chinese for Communication II

049004  Critical Reading and Writing

Pre-requisite:  None
Description:  Development of English reading and writing skills through practices of reading that emphasizes evaluating and systematically analyzing and criticizing multiple texts, and writing that emphasizes researching, organizing, creating texts for different purposes

049021  Aesthetics for Life

Pre-requisite:  None
Description:  Knowledge and appreciation of aesthetics for life; aesthetics in the natural, art and cultural diversities; experiences on aesthetics; analysis of the values of aesthetics

049022  Wellness Dimension

Pre-requisite:  None
Description:  Development of knowledge and skills to achieve both physical and mental wellness of personal living, covering the aspects of physical, emotional, intellectual, social, spiritual, environmental and occupational wellness dimensions

049041  Information Literacy

Pre-requisite:  None
Description:  Introduction to information literacy, development of students’ information literacy competencies according to the standards for higher education including: determining the nature and extent of the information needed, accessing needed information effectively and efficiently, evaluating information and its sources critically and incorporating selected information into his or her knowledge base system; using information efficiently to accomplish a specific purpose; and understanding issues surrounding the use of information and using information and legally

049101  Principles of Management

Pre-requisite:  None
Description:  Overview of management, core management functions: planning, organizing, leading, and controlling and supporting activities to management process: decision making, strategic management, human resources management, and team management

049003  Academic English

Pre-requisite:  None
Description:  Development of English speaking, listening, reading and writing skills for academic that are essential for undergraduate study

049031  Multiculturalism

Pre-requisite:  None
Description:  Cultures and cultural diversity, cultures and globalization, study and analysis of multiculturalism including western, eastern, Thai and Isan cultures, impact of cultural changes on society and human way of life, field study in local Isan community

049032  Globalization Studies

Pre-requisite:  None
Description:  Definition and development of globalization, globalization and global social change, relationship and impacts of globalization on the world society and human, cultures, technology, economics, politics, nature and environments, responsibility of the global citizens on changes, impacts of globalization

049042  Research Applications for Problem Solving

Pre-requisite:  None
Description:  Introduction to the research and higher education, basic knowledge of research and research methodology, development of students’ problem solving skills by using the appropriate research approaches on the topics or issues according to the students’ interests by emphasizing on the processes of problem recognition and identification, investigation of the related information for problem interpretation, information analysis and synthesis for problem solving, and the knowledge sharing and research findings communication

054100  Introduction to Tourism Management 

Pre-requisite:  None
Description:  Overview of tourism industry, nature of management in tourism industry, tourism impacts on social, environmental and economic aspects

050110  Introduction to Accounting

Pre-requisite:  None
Description:  Introduction to recording processes of accounting, preparation of working papers, adjusting of accounting transactions, closing of accounts, establishing of financial statements for trading, manufacturing, servicing businesses, preparation of specific journals, accounts for controlling transactions and subsidiary accounts

050111  Business Economics

Pre-requisite:  None
Description:  The supply and demand paradigm; the competitive equilibrium; firms in competitive and non-competitive market structures, including oligopoly, monopolistic competition and monopoly; the macroeconomic environment in which firms operate, where fiscal and monetary policies are designed to affect such variables as the interest rate, the unemployment rate and inflation

050121  Principles of Marketing

Pre-requisite:  None
Description:  Basic concepts of marketing, marketing functions and related activities, understanding customers and consumer behaviours, making strategic marketing decisions, environment affecting marketing system and control, and composition of marketing plan

054141  International Communication Arts for Tourism

Pre-requisite:  None
Description:  Multi-cultural communication skills, understanding in cultural differences in terms of attitudes, values, religions, customs, education, and languages; non-verbal communication skills, the effects of intercultural relations on human resource management

054201  Logistics for Tourism

Pre-requisite:  None
Description:  The relation between logistics and tourism industry, tourism supply chain, role of logistics in the movement management of tourists, the operation of the various transportation modes, knowledge of cargo, logistics management and marketing

054231  Tourist Behaviour

Pre-requisite:  None
Description:  The decision making process in tourists, tourists behaviour analysis, tourists behaviour model, and tourists typology

050241  Mathematics and Statistics

Pre-requisite:  None
Description:  Basic mathematical skills needed to understand, analyze, and solve mathematical problems encountered in business and finance, and in investment decision making; descriptive statistics, measuring central tendency, variability and position; bivariate data, categorical data, and probability theory

054211  Tourist Guide Principles and Practice

Pre-requisite:  None
Description:  Meanings and importance of the tourist guides, role and status of tourist guides in the tourism industry, guides ethics, leadership of tourist guides, necessary regulations related to tourist guides and practical learning experience

054212  Sustainable Tourism Management

Pre-requisite:  None
Description:  Concepts of sustainable development, sustainable tourism planning and management, tourism resources management, environmental management in destinations, tourism business management, tourism marketing, and local communities’ participation

054232  Professional Ethics and Laws for Tourism

Pre-requisite:  None
Description:  Role and importance of law and ethics in running tourism business, ethics and entrepreneurship and ethics for tourist guides, regulations for tourism business and tourist guides, tourism and tourist guides acts, ethics issues in tourism

054241  Information Communication Technology for Tourism Businesses

Pre-requisite:  None
Description:  Introduction of ICT to the tourism industry, application of information systems as competitive advantage in the hospitality industry, e-Commerce and e-Service concepts

Free Elective Course 

Students can select a course from courses available in KKU or courses to be opened later by KKU or other higher education institutes with approval from the curriculum management committee.

054301  Strategic Marketing for International Tourism

Pre-requisite:  050121 Princoples of Marketing
Description:  Strategic management in marketing for tourism industry, tourism industry environment, marketing research, marketing mix for tourism industry, direct marketing and e-commerce

054302  Financial Management for Tourism

Pre-requisite:  050110 Introduction to Accounting
Description:  Financial management, analysis, planning and control, assets management, liabilities and capital management, capital budgeting, debt management, cost and revenue management for tourism businesses

054351  Research Methodology for Tourism

Pre-requisite:  None
Description:  Fundamental skills and knowledge required to undertake research in tourism, research principles and research methodology, research proposal, analysis and research writing

Major Elective Courses for Tourism Management

Students must complete 30 credits from the courses offered below.

054401  Museum Management
054402  National Park Management
054403  Airline Management
054404  Airport Management
054405  Cruise line Management
054406 Small Business and Entrepreneurship in the Tourism Industry
054411  Niche Tourism
054412  Meeting Incentive Convention and Exhibition Tourism
054413  Recreation and Entertainment Business Management
054414  Health Tourism
054415  Food Tourism Management
054416  Rail Travel Business Management
054417  Recreation Resorts Management
054421  Introduction to Hospitality Management
054422  Front Office Management
054423  Bar and Restaurant Management
054424  International Cuisine Management
054425  Spa Business Management
054431  Community – Based Tourism
054432  ASEAN Studies for Tourism
054433  Cultural Heritage Tourism Management
054434  Tourism in Developing Countries
054435  Agro tourism Management
054441  English for Conversation and Communication
054442  English for Tourism
054461  Service Quality Management for Tourism
054462  Passenger Ground Service Management
054463  In-flight Service Management
054464  Airlines Reservation and Ticketing
IC213001  English for Hotel Industry
IC213002  English for Transportation and Air Travel
IC213003  Chinese for Tourism Industry in Thailand

054303  Technology Innovation and Operation Management in Tourism

Pre-requisite:  None
Description:  Using technology and innovation for tourism operating, the components of tour business, itinerary development, pricing in transportation, accommodation, tourism activities and other related components for tour packaging business

054304  Tourism Destinations Planning and Development

Pre-requisite:  None
Description:  Planning, policy and tourism resource management in relation to and balanced with the tourist needs, the capacity of tourism areas and mechanisms of tourism management in the specified areas, taking the participation of all stakeholders into account

054305  Human Resources Management for Tourism Businesses

Pre-requisite:  None
Description:  Significance and process of human resources management in tourism businesses, policy and manpower planning, job analysis and job designs recruitment, placement, training and development, leadership and teamwork development, motivation and morale, performance appraisal

054495  Cooperative Education in Tourism

Pre-requisite:  4th-year Student
Description:  Practical learning experience and working in the public organizations, or private company, or international organization in the areas of international tourism management under the approval of program management committee of Khon Kaen University, International College

054491  Seminar in Tourism Management

Pre-requisite:  4th-year Student
Description:  Understand and update with tourism trends and current issues, applying knowledge to produce a tourism product