INTERNATIONAL MARKETING

Bachelor of Business Administration (B.B.A.) in International Marketing

This program emphasizes the importance of understanding multinational consumers and advancing technology while implementing appropriate strategies in order to compete successfully in the international marketing scene. The program provides theoretical knowledge of international marketing and marketing management, understanding of the different backgrounds and cultures related and how it relates to international marketing and practice on how to continuously follow developments in marketing innovations.

Career Opportunities 

Some of the career opportunities for those with an international marketing degree include marketing manager, market research analyst, public relations specialist, or customer service manager.  Due to an international aspect of the program, these professionals can choose to work overseas.

 International Marketing (IM) 

Qualification of Applicants

1. Thai Applicants

1.1. Admission Channels

1.1.1 Thai students who have completed Matthayom 6 or equivalent in the Thai education system can apply through the following channels: Portfolio Admission (TCAS1), KKU Quota (TCAS2), Nation Wide Direct Admission (TCAS3), Admission (TCAS4), and KKUIC Direct Admission and TCAS5.

1.1.2 Thai students who have completed Grade 12 from abroad or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

1.2 Qualifications

1.2.1 Completed Matthayom 6 or Grade 12 (non-Thai educational system) or an equivalent degree.

1.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

1.2.3 Valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

1.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

1.2.5 Applicants without the scores in section 1.2.3 and 1.2.4 can apply but will have to take the KKUIC direct admission examination.  Those without the score in 1.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 1.2.4 will have to take the Mathematics Placement Test.

2. Foreign Applicants

2.1. Admission Channels

2.1.1 Foreign students who have completed Grade 12 or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

2.2. Qualifications

2.2.1 Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold ≥ 580 points; with ≥ 145 points for each section)

2.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

2.2.3 For non-native English speaking applicants, valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

2.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

2.2.5 Applicants without the scores in section 2.2.3 and 2.2.4 can apply but will have to take the KKUIC direct admission examination.  Those without the score in 2.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 2.2.4 will have to take the Mathematics Placement Test.

3. Application Process

3.1 Admission channels:

Portfolio Admission (TCAS 1)

KKU Quota/Northeast Admissions (TCAS 2)

Nationwide Direct Admission (TCAS 3)

Admission 2019 (TCAS 4)

KKUIC Direct Admission (TCAS 5)  

3.2 Important documents to be uploaded:

1) A photo size 3×4 cm with no hat or sunglasses, taken no longer than 6 months ago. (Stickers / Scanned photos are not allowed)Your name printed in capital letters on the back of each photo.

2) A copy of ID card or Alien certificate or Passport

3) A copy of Housing registration (For Thai applicant only)

4) A copy of academic transcripts (GPAX) or an equivalent document

5) A copy of English and Math proficiency test score: IELTS, TOFEL, and SAT (If any)

6) A recommendation letter from the institute where the high school degree was attained (If any)

7) A copy of name change certificate (If any)

3.3 Application fee:

TCAS 1, 2, 3, and 4 (the rate according to the KKU announcement and paid via QR code)

KKUIC Direct Admission and TCAS 5 (1,500 THB paid online by credit card)

4. Tuition Fee
Whole program (4 years, 8 semesters); Thai students 40,000 baht per semester; International students 50,000 per semester
**Note: Admission fee of 10,000 baht is paid only once for the first semester of year 1. The stated fees do not include the fee for a pre-college preparation course which will be applied when the student is accepted under conditions.

Minor Elective Courses for International Marketing

Students must complete 18 credits by selecting one Track from the track offered below.

Track 1:  Global Business
IC103003  Business Strategy
IC103004  International Business Management
IC103005  International Human Resource Management
IC103006  Financial Markets, Institutions and International Financial system
IC103007  International Business Collaboration
IC103008  Applied Project Management

Track 2:  International Entrepreneurship
IC123001  Business Plan Development and Business Strategy for International Entrepreneurship
IC123002  Marketing for International Entrepreneur
IC123003  Human Resources Management for Small Business
IC123004  Business Investment and Accounting for Small Business
IC123005  Business Processes, Operations, and Product Development
IC123006  Business Expansion and Franchise Development

Track 3:  Inter-Disciplinary in Business
IC103003  Business Strategy
IC103004  International Business Management
IC103005  International Human Resource Management
IC103006  Financial Markets, Institutions and International Financial system
IC103007  International Business Collaboration
IC103008  Applied Project Management
IC123001  Business Plan Development and Business Strategy for International Entrepreneurship
IC123002  Marketing for International Entrepreneur
IC123003  Human Resources Management for Small Business
IC123004  Business Investment and Accounting for Small Business
IC123005  Business Processes, Operations, and Product Development
IC123006  Business Expansion and Franchise Development

IC011xxx  General Education Course, Language Elective

Students select a course from the list below.

      • IC011003  Thai for Foreigners I
      • IC011004  Japanese for Communication I
      • IC011005  Chinese for Communication I
      • IC011006  Thai for Foreigners II
      • IC011007  Japanese for Communication II
      • IC011008  Chinese for Communication II

IC011001  Critical Reading and Writing

Pre-requisite:  None
Description:  English language reading and writing skills that emphasizes analysis and critical evaluation of texts, and writing that emphasizes organization and creativity in different communication settings

IC011009  Wellness Dimensions

Pre-requisite:  None
Description:  Knowledge and skills to achieve both physical and mental wellness of personal living, dimension of physical, emotional, intellectual, social, spiritual, environmental

IC011016 Information Literacy

Pre-requisite:  None
Description:  Concepts and important information, processes development of information literacy skills ,information searching ,selecting sources of information, evaluation of information values, information analysis and synthesis, information composition and presentation in various formats

IC011021  Mathematics in Everyday Life

Pre-requisite:  None
Description:  Basic mathematical skills in everyday life, whole numbers, fractions and decimals, rounding-off, percentages and ratios, powers and root, simple algebra, solving equation, simultaneous equations, inequalities, graphs and functions, basic statistics

IC101001  Principle of Management

Pre-requisite:  None
Description:  Overview of management, management functions pertinent to the process of strategic management and planning, decision making, organizing and staffing, leading, controlling and evaluation, organizational change and innovation, basic roles and functions of, and skills for managers

IC011002  Academic English

Pre-requisite:  None
Description:  Essential academic English language skills, speaking, listening, reading and writing

IC011010  Globalization Studies

Pre-requisite:  None
Description:  Definition and development of globalization, globalization and global social change, relationship and impact of globalization on society and humanity, cultures, technology, economics, politics nature, and the environment

IC011011  Cultural Diversity

Pre-requisite:  None
Description:  Cultures and cultural diversity, cultures and globalization, study and analysis of multiculturalism, Western, Eastern, Thai and Isan cultures, impact of cultural changes on society and human way of life

IC011012  Leadership and Change Management

Pre-requisite:  None
Description:  Knowledge and understanding of leadership theories, leadership function and styles, change management leadership and change management, and factors affecting organizational change

IC101002  Introductory Business Statistics

Pre-requisite:  None
Description:  Statistical skills required to describe business data types of data; frequency distribution and graphical presentation, measures of central tendency, measures of dispersion, discrete probability distribution, normal probability distribution, sampling method and the central limit theorem, sample size calculation, estimation of confidence intervals, and correlation analysis

IC102001  Microeconomics

Pre-requisite:  None
Description:  Principles and theories Micro-economics, pricing mechanism, demand and supply, consumption, behavior and consumption and patterns of individual, organization, industry and economy, utility theory, indifference curve analysis, law of diminishing return, theory of production and system costs, types of market structure in economic system

IC102002  Introduction to Accounting

Pre-requisite:  None
Description:  Basic accounting conceptual framework underlying business transactions, understanding definition, purpose, usefulness, limitation of accounting information as well as preparing financial statements and to determine the most appropriate financial measures for those events, a study of accounting principle by using double entry system and complete accounting cycle: journalizing both general and special journals, adjusting and closing; posting to ledger; preparing trial balance, worksheet, preparing financial statements, emphasis on accounting practices for service firms and merchandising firm: accounting for cash, petty cash, receivable, payable, payroll, investment, notes receivable, inventory, non-current asset, natural resources, intangible asset, liability, owner’s equity; principle and method of voucher system

IC102003  Business Computing

Pre-requisite:  None
Description:  Knowledge of business computing, computer hardware and software, applications of computer programs for business supporting: document management, spreadsheet, database management, and reporting and presentation, study project and discussion on the current issues relating to applications of computer technology in business field

IC102004  Organizational Behavior

Pre-requisite:  None
Description:  Concepts of individual behaviour, interactions within the organization, organizational culture, teamwork or group work, human resources management functions and responsibilities, recruitment of qualified personnel and human resources development

IC102005  Basic Marketing Concept

Pre-requisite:  None
Description:  Principles and problems solving in the transfer of goods and services from the producer to the consumer, consumer’s buying motives, product policies, distribution policies, price policies, sales promotion policies, and the improvement of marketing efficiency

IC102006  Management Information Systems

Pre-requisite:  None
Description:  Computer information technology including system unit, I/O devices, storage devices, communications devices, software, data and information processing, functions and their applications in businesses

IC102007  Macroeconomics

Pre-requisite:  None
Description:  Relationship between micro-economics and macro-economic , theories and methods of measurement of output and national income, saving and investment, government expenditure, balances of trade and payment as well as various economic problems and their solutions: inflation, deflation, unemployment, business cycles, covers the importance and role of macroeconomics in basic economic development

IC102008  Business Law

Pre-requisite:  None
Description:  Thorough and deep understanding of the most important elements of business law, an overview of civil law, criminal law and other important legal topics, including local laws

IC102009  Introduction to Business Research

Pre-requisite:  None
Description:  Business problems analysis and the use of research as a problem-solving tool, research objectives and introduction, review of literature, appropriate research methodology, analyzing results conclusion and recommendation

IC102010  Business Ethics

Pre-requisite:  None
Description:  Students’ potentialities; effectively deal with the reality of themselves and others in the social milieu; concentrates on discussion of the nature of man, the nature of the good life, the nature of society and nature of ultimate reality

IC102011  Inferential Statistics for Business Analysis

Pre-requisite:  None
Description:  Inferential statistical methods applicable for business analysis and research in the area of business, including: one-sample test of hypothesis, two-sample test of hypothesis, analysis of variance, linear regression, multiple regression, nonparametric methods involving Chi-Square applications and analysis of ranked data

Free Elective Course 

Students can select a course from courses available in KKU or courses to be opened later by KKU or other higher education institutes with approval from the curriculum management committee.

IC103001  Fundamentals of Finance

Pre-requisite:  None
Description:  Introduction to financial management by a comprehensive overview from managerial perspectives the time value of money, management of working capital, planning the needs for short-term and long-term funds and raising the funds, stock and bond valuation, determination of cost of capital, and risk/return and financial leverage

IC103002  Operation Management

Pre-requisite:  None
Description:  Principle of industrial management of organization structure, product, product development and research, standardization, plant location and layout, materials handling, machines equipment and maintenance, production and control

IC113001  Strategic Marketing Management

Pre-requisite:  None
Description:  Corporate and Division Strategic Planning composes of defining the corporate mission, establishing strategic business units, the Boston Consulting Group approach, the General Electric Model, planning new business, downsizing older businesses, and business unit strategic planning

IC113002  Global Marketing Management

Pre-requisite:  None
Description:  Principles and operations of international and global marketing concepts, the international marketing environment; trade promotion activities of the government and private agencies environmental aspects of international market; financial features and instruments, marketing structure of international trade, terms of trade and credit. International marketing position; foreign market survey, segmentation, targeting and positioning, souring strategies, global market entry strategies, strategic elements of competitive advantage, global marketing mix including product decisions, pricing, channels of distribution and global marketing communication mixes

Minor Elective Courses for International Marketing

Students must complete 18 credits by selecting one Track from the track offered below.

Track 1:  Global Business
IC103003  Business Strategy
IC103004  International Business Management
IC103005  International Human Resource Management
IC103006  Financial Markets, Institutions and International Financial system
IC103007  International Business Collaboration
IC103008  Applied Project Management

Track 2:  International Entrepreneurship
IC123001  Business Plan Development and Business Strategy for International Entrepreneurship
IC123002  Marketing for International Entrepreneur
IC123003  Human Resources Management for Small Business
IC123004  Business Investment and Accounting for Small Business
IC123005  Business Processes, Operations, and Product Development
IC123006  Business Expansion and Franchise Development

Track 3:  Inter-Disciplinary in Business
IC103003  Business Strategy
IC103004  International Business Management
IC103005  International Human Resource Management
IC103006  Financial Markets, Institutions and International Financial system
IC103007  International Business Collaboration
IC103008  Applied Project Management
IC123001  Business Plan Development and Business Strategy for International Entrepreneurship
IC123002  Marketing for International Entrepreneur
IC123003  Human Resources Management for Small Business
IC123004  Business Investment and Accounting for Small Business
IC123005  Business Processes, Operations, and Product Development
IC123006  Business Expansion and Franchise Development

IC113003  Business Service Marketing

Pre-requisite:  None
Description:  Characteristics and types of services versus goods, consumer decision process in service marketing, strategic planning of service-industry marketing, development planning of service marketing mix, service measuring and quality improvement to enhance customer satisfaction

IC113004  Customer Relationship Management

Pre-requisite:  None
Description:  Aspects of customer relationship management: building and retaining customer loyalty as well as winning back lost customers; the course structure includes readings about industry case examples around customer loyalty and win-back, readings and discussions on techniques and market information applicable to the goals of loyalty and win-back, and an industry project application

IC113005  Pricing Strategy and Decision

Pre-requisite:  None
Description:  Concepts of strategic pricing concept, cost structure, market-based pricing for profit; understanding of pricing influence on purchase decision, role of value in pricing, price sensitivity analysis, price elasticity; competitive pricing, proactive pricing, and an initial launch of integration of elements in profitable pricing, pricing for new products and different pricing schemes by segments, product-line pricing, pricing as a promotional tool; pricing to leverage competitive advantages, pricing psychology, and pricing ethics

IC113006  Logistics and Supply Chain Management

Pre-requisite:  None
Description:  Theory, concepts and techniques of business of physical distribution management supply chain, the development of a sound analytical skills and development of practical action programs, including: management of logistics systems, transportation for the user location, scheduling and control, and logistics system design

IC114001  Project in International Marketing

Pre-requisite:  4th-year Student
Description:  Special-topic-in-marketing in terms of study and analyze current business situation, collecting the company information and its competitors, analyzing according to marketing process, proposing marketing plan, conclusion, presenting the plan

IC114796  Internship in International Marketing

Pre-requisite:  4th-year Student
Description:  Internship in the private or public business organizations, or private company, or international organization in the areas of international marketing under the approval of program management committee

IC114785  Cooperative Education in International Marketing

Pre-requisite:  4th-year Student
Description:  Practical learning experience and working in the private or public organizations, or private company, or international organization in the areas of international marketing under the approval of program management committee

IC114761  Seminar in International Marketing

Pre-requisite:  4th-year Student
Description:  Review of the literature and researches, presentation, discussion and report writing on the contemporary issues and case studies in International Marketing