Bachelor of Arts (B.A.) in Tourism Management
The Bachelor of Arts program in Tourism Management puts priority on producing well-rounded graduates with a thorough understanding and knowledge of Tourism Management and all related subjects including history, language, culture, and resource management. Graduates will become able to apply the knowledge and skills obtained to use in the tourism and hospitality industry. They can pursue future careers at both the national and international level while having a conscious mind in virtue, morality, work ethics, hospitality, and social responsibility.
Career Opportunities
Graduates can work as tour guides, flight attendants, hotel staff or managers, tour agency representatives, and officers in the public tourism department.
Qualification of Applicants
1. Thai Applicants
1.1. Admission Channels
1.1.1 Thai students who have completed Matthayom 6 or equivalent in the Thai education system can apply through the following channels: Portfolio Admission (TCAS1), KKU Quota (TCAS2), Nation Wide Direct Admission (TCAS3), Admission (TCAS4), and KKUIC Direct Admission and TCAS5.
1.1.2 Thai students who have completed Grade 12 from abroad or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.
1.2 Qualifications
1.2.1 Completed Matthayom 6 or Grade 12 (non-Thai educational system) or an equivalent degree.
1.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent
1.2.3 Valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450
1.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)
1.2.5 Applicants without the scores in section 1.2.3 and 1.2.4 can apply but will have to take the KKUIC direct admission examination. Those without the score in 1.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 1.2.4 will have to take the Mathematics Placement Test.
2. Foreign Applicants
2.1. Admission Channels
2.1.1 Foreign students who have completed Grade 12 or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.
2.2. Qualifications
2.2.1 Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold ≥ 580 points; with ≥ 145 points for each section) #
2.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent
2.2.3 For non-native English speaking applicants, valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450
2.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)
2.2.5 Applicants without the scores in section 2.2.3 and 2.2.4 can apply but will have to take the KKUIC direct admission examination. Those without the score in 2.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 2.2.4 will have to take the Mathematics Placement Test.
3. Application Process
3.1 Admission channels:
KKU Quota/Northeast Admissions (TCAS 2)
Nationwide Direct Admission (TCAS 3)
KKUIC Direct Admission (TCAS 5)
3.2 Important documents to be uploaded:
1) A photo size 3×4 cm with no hat or sunglasses, taken no longer than 6 months ago. (Stickers / Scanned photos are not allowed)Your name printed in capital letters on the back of each photo.
2) A copy of ID card or Alien certificate or Passport
3) A copy of Housing registration (For Thai applicant only)
4) A copy of academic transcripts (GPAX) or an equivalent document
5) A copy of English and Math proficiency test score: IELTS, TOFEL, and SAT (If any)
6) A recommendation letter from the institute where the high school degree was attained (If any)
7) A copy of name change certificate (If any)
3.3 Application fee:
TCAS 1, 2, 3, and 4 (the rate according to the KKU announcement and paid via QR code)
KKUIC Direct Admission and TCAS 5 (1,500 THB paid online by credit card)
4. Tuition Fee
Whole program (4 years, 8 semesters); Thai students 40,000 baht per semester; International students 50,000 per semester
**Note: Admission fee of 10,000 baht is paid only once for the first semester of year 1. The stated fees do not include the fee for a pre-college preparation course which will be applied when the student is accepted under conditions.
| First Semester |
049xxx Second Foreign Language Course |
| Second Semester |
049xxx Second Foreign Language Course |
| First Semester |
| Second Semester |
| Major Elective Courses |
| 054 401 Museum Management 054 402 National Park Management 054 403 Airline Management 054 404 Airport Management 054 405 Cruise line Management 054 406 Small Business and Entrepreneurship in the Tourism Industry 054 411 Niche Tourism 054 412 Meeting Incentive Convention and Exhibition Tourism 054 413 Recreation and Entertainment Business Management 054 414 Health Tourism 054 415 Food Tourism Management 054 416 Rail Travel Business Management 054 417 Recreation Resorts Management 054 421 Introduction to Hospitality Management 054 422 Front Office Management 054 423 Bar and Restaurant Management 054 424 International Cuisine Management 054 425 Spa Business Management 054 431 Community – Based Tourism 054 432 ASEAN Studies for Tourism 054 433 Cultural Heritage Tourism Management 054 434 Tourism in Developing Countries 054 435 Agro tourism Management 054 441 English for Conversation and Communication 054 442 English for Tourism 054 461 Service Quality Management for Tourism 054 462 Passenger Ground Service Management 054 463 In-flight Service Management 054 464 Airlines Reservation and Ticketing |
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Students select a course from the list below.
Pre-requisite: None
Description: Development of English reading and writing skills through practices of reading that emphasizes evaluating and systematically analyzing and criticizing multiple texts, and writing that emphasizes researching, organizing, creating texts for different purposes
Pre-requisite: None
Description: Knowledge and appreciation of aesthetics for life; aesthetics in the natural, art and cultural diversities; experiences on aesthetics; analysis of the values of aesthetics
Pre-requisite: None
Description: Development of knowledge and skills to achieve both physical and mental wellness of personal living, covering the aspects of physical, emotional, intellectual, social, spiritual, environmental and occupational wellness dimensions
Pre-requisite: None
Description: Introduction to information literacy, development of students’ information literacy competencies according to the standards for higher education including: determining the nature and extent of the information needed, accessing needed information effectively and efficiently, evaluating information and its sources critically and incorporating selected information into his or her knowledge base system; using information efficiently to accomplish a specific purpose; and understanding issues surrounding the use of information and using information and legally
Pre-requisite: None
Description: Overview of management, core management functions: planning, organizing, leading, and controlling and supporting activities to management process: decision making, strategic management, human resources management, and team management
Pre-requisite: None
Description: Development of English speaking, listening, reading and writing skills for academic that are essential for undergraduate study
Pre-requisite: None
Description: Cultures and cultural diversity, cultures and globalization, study and analysis of multiculturalism including western, eastern, Thai and Isan cultures, impact of cultural changes on society and human way of life, field study in local Isan community
Pre-requisite: None
Description: Definition and development of globalization, globalization and global social change, relationship and impacts of globalization on the world society and human, cultures, technology, economics, politics, nature and environments, responsibility of the global citizens on changes, impacts of globalization
Pre-requisite: None
Description: Introduction to the research and higher education, basic knowledge of research and research methodology, development of students’ problem solving skills by using the appropriate research approaches on the topics or issues according to the students’ interests by emphasizing on the processes of problem recognition and identification, investigation of the related information for problem interpretation, information analysis and synthesis for problem solving, and the knowledge sharing and research findings communication
Pre-requisite: None
Description: Overview of tourism industry, nature of management in tourism industry, tourism impacts on social, environmental and economic aspects
Pre-requisite: None
Description: Introduction to recording processes of accounting, preparation of working papers, adjusting of accounting transactions, closing of accounts, establishing of financial statements for trading, manufacturing, servicing businesses, preparation of specific journals, accounts for controlling transactions and subsidiary accounts
Pre-requisite: None
Description: The supply and demand paradigm; the competitive equilibrium; firms in competitive and non-competitive market structures, including oligopoly, monopolistic competition and monopoly; the macroeconomic environment in which firms operate, where fiscal and monetary policies are designed to affect such variables as the interest rate, the unemployment rate and inflation
Pre-requisite: None
Description: Basic concepts of marketing, marketing functions and related activities, understanding customers and consumer behaviours, making strategic marketing decisions, environment affecting marketing system and control, and composition of marketing plan
Pre-requisite: None
Description: Multi-cultural communication skills, understanding in cultural differences in terms of attitudes, values, religions, customs, education, and languages; non-verbal communication skills, the effects of intercultural relations on human resource management
Pre-requisite: None
Description: The relation between logistics and tourism industry, tourism supply chain, role of logistics in the movement management of tourists, the operation of the various transportation modes, knowledge of cargo, logistics management and marketing
Pre-requisite: None
Description: The decision making process in tourists, tourists behaviour analysis, tourists behaviour model, and tourists typology
Pre-requisite: None
Description: Basic mathematical skills needed to understand, analyze, and solve mathematical problems encountered in business and finance, and in investment decision making; descriptive statistics, measuring central tendency, variability and position; bivariate data, categorical data, and probability theory
Pre-requisite: None
Description: Meanings and importance of the tourist guides, role and status of tourist guides in the tourism industry, guides ethics, leadership of tourist guides, necessary regulations related to tourist guides and practical learning experience
Pre-requisite: None
Description: Concepts of sustainable development, sustainable tourism planning and management, tourism resources management, environmental management in destinations, tourism business management, tourism marketing, and local communities’ participation
Pre-requisite: None
Description: Role and importance of law and ethics in running tourism business, ethics and entrepreneurship and ethics for tourist guides, regulations for tourism business and tourist guides, tourism and tourist guides acts, ethics issues in tourism
Pre-requisite: None
Description: Introduction of ICT to the tourism industry, application of information systems as competitive advantage in the hospitality industry, e-Commerce and e-Service concepts
Students can select a course from courses available in KKU or courses to be opened later by KKU or other higher education institutes with approval from the curriculum management committee.
Pre-requisite: 050121 Princoples of Marketing
Description: Strategic management in marketing for tourism industry, tourism industry environment, marketing research, marketing mix for tourism industry, direct marketing and e-commerce
Pre-requisite: 050110 Introduction to Accounting
Description: Financial management, analysis, planning and control, assets management, liabilities and capital management, capital budgeting, debt management, cost and revenue management for tourism businesses
Pre-requisite: None
Description: Fundamental skills and knowledge required to undertake research in tourism, research principles and research methodology, research proposal, analysis and research writing
Major Elective Courses for Tourism Management
Students must complete 30 credits from the courses offered below.
054401 Museum Management
054402 National Park Management
054403 Airline Management
054404 Airport Management
054405 Cruise line Management
054406 Small Business and Entrepreneurship in the Tourism Industry
054411 Niche Tourism
054412 Meeting Incentive Convention and Exhibition Tourism
054413 Recreation and Entertainment Business Management
054414 Health Tourism
054415 Food Tourism Management
054416 Rail Travel Business Management
054417 Recreation Resorts Management
054421 Introduction to Hospitality Management
054422 Front Office Management
054423 Bar and Restaurant Management
054424 International Cuisine Management
054425 Spa Business Management
054431 Community – Based Tourism
054432 ASEAN Studies for Tourism
054433 Cultural Heritage Tourism Management
054434 Tourism in Developing Countries
054435 Agro tourism Management
054441 English for Conversation and Communication
054442 English for Tourism
054461 Service Quality Management for Tourism
054462 Passenger Ground Service Management
054463 In-flight Service Management
054464 Airlines Reservation and Ticketing
IC213001 English for Hotel Industry
IC213002 English for Transportation and Air Travel
IC213003 Chinese for Tourism Industry in Thailand
Pre-requisite: None
Description: Using technology and innovation for tourism operating, the components of tour business, itinerary development, pricing in transportation, accommodation, tourism activities and other related components for tour packaging business
Pre-requisite: None
Description: Planning, policy and tourism resource management in relation to and balanced with the tourist needs, the capacity of tourism areas and mechanisms of tourism management in the specified areas, taking the participation of all stakeholders into account
Pre-requisite: None
Description: Significance and process of human resources management in tourism businesses, policy and manpower planning, job analysis and job designs recruitment, placement, training and development, leadership and teamwork development, motivation and morale, performance appraisal
Pre-requisite: 4th-year Student
Description: Practical learning experience and working in the public organizations, or private company, or international organization in the areas of international tourism management under the approval of program management committee of Khon Kaen University, International College
Pre-requisite: 4th-year Student
Description: Understand and update with tourism trends and current issues, applying knowledge to produce a tourism product