Bachelor’s Degree Program

Tourism Diplomacy

TD

Bachelor of Management in International Hospitality and Tourism Diplomacy

Tourism Diplomacy

Bachelor of Management in International Hospitality and Tourism Diplomacy

Tourism Diplomacy (TD)

TD prepares students to use culture, local identity, Thai hospitality, and soft power to promote tourism, connect people across countries, and create value for communities and destinations. Graduates gain expertise in cultural storytelling, diplomatic communication, and destination branding — equipping them to build meaningful global partnerships, elevate Thailand’s international presence, and drive sustainable tourism growth for future generations.

Career Options:

Tourism Diplomacy Officer, Soft Power Strategy Coordinator, Cultural Destination Brand Manager, Destination Experience Designer, International Tourism Relations Officer, Creative Tourism Project Manager, Festival & Cultural Event Organizer, etc.

B.M. HDT – Tourism Diplomacy

🌎 International degree

🎓 4-year study

📖 126 credits

💬 English-taught

Interesting program courses

Introduction to Tourism Policy and Diplomacy
Cultural and Creative Diplomacy in Tourism
Digital Marketing and Destination Branding
Global Soft Power and Heritage Management
Cooperative Education in Tourism Diplomacy

ELECTIVE COURSES

Destination & Event Experience

Global Wellness Hospitality

Food Innovation & Gastronomy

Creative Tourism

Future of Transportations

Program Learning Outcomes (PLOs)

PLO1

International Hospitality & Tourism Applied Knowledge

Analyze the structure, changes, and connections of the hospitality industry in the global economy by combining knowledge of service management, tourism, and international business.

PLO2

Critical Evaluation, Global Frameworks, Policy & Governance

Critically evaluate global policy frameworks, international standards, good governance, and the roles of international organizations that affect the hospitality and tourism industry.

PLO3

Analytical, Strategic & Digital Skills

Design strategic solutions for the hospitality and tourism industry by using data analysis, digital technology, and innovation to improve operational efficiency and competitiveness.

PLO4

Cross-Cultural Communication in Professional Contexts

Communicate professionally in multicultural settings and work situations, showing the ability to adapt to cultural differences, international etiquette, and present information effectively in both English and a third language.

PLO5

Leadership & Teamwork

Show leadership when working with diverse teams in international environments, with the ability to manage conflicts, set shared goals, and drive the team to achieve success.

PLO6

Ethics, Sustainability & Governance

Work with professional ethics, honesty, and responsibility toward society and the environment, making decisions based on good governance and sustainable development goals, while showing global citizenship qualities.

PLO7

Global Citizenship & Respect for Diversity

Tourism Diplomacy Major: Analyze and develop strategies to use tourism as a tool for diplomacy, Soft Power, and building a national image in an international context.

PLO8

Lifelong Learning & Self-Development

Practice working in international hospitality organizations or tourism agencies by combining skills learned throughout the program, reflecting on work performance, and continuously creating a professional development plan.