International Marketing

Bachelor of Business Administration(B.B.A.) in International Marketing

          This program emphasizes the importance of understanding multinational consumers and advancing technology while implementing appropriate strategies in order to compete successfully in the international marketing scene. The program provides theoretical knowledge of international marketing and marketing management,understanding of the different backgrounds and cultures related and how it relates to international marketing and practice on how to continuously follow developments in marketing innovations.

 

Career Opportunities: Graduates can work in many fields such as marketing,marketing analysis, banking, customer service, and in international public and private organizations or companies.


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International Marketing (IM)

1. Core Courses

Students must complete 36 credits from courses offered below.

IC101001                       Principles of Management   (3 Credits)

IC101002                       Introductory Business Statistics   (3 Credits)

IC102001                       Microeconomics   (3 Credits)

IC102002                       Introduction to Accounting   (3 Credits)

IC102003                       Business Computing   (3 Credits)

IC102004                       Organizational Behavior   (3 Credits)

IC102005                       Basic Marketing Concept   (3 Credits)

IC102007                       Macroeconomics   (3 Credits)

IC102008                      Business Law   (3 Credits)

IC102009                       Introduction to Business Research   (3 Credits)

IC103001                       Fundamentals of Finance   (3 Credits)

IC103002                       Operation Management   (3 Credits)


2. International Marketing Major Courses (IM-Major)

Students must complete 39 credits from courses offered below.

IC102006                       Management Information System   (3 Credits)

IC102010                       Business Ethics   (3 Credits)

IC102011                       Inferential Statistics for Business Analysis   (3 Credits)

IC113001                       Strategic Marketing Management   (3 Credits)

IC113002                       Global Marketing Management   (3 Credits)

IC113003                       Business Service Marketing   (3 Credits)

IC113004                       Customer Relationship Management   (3 Credits)

IC113005                       Pricing Strategy and Decision   (3 Credits)

IC113006                       Logistics and Supply Chain Management   (3 Credits)

IC114001                       Project in International Marketing   (3 Credits)

IC114761                       Seminar in International Marketing   (3 Credits)

IC114796                       Internship In International Marketing   (3 Credits)

IC114785                       Cooperative Education in International Marketing   (9 Credits)


3. Selection of Minor Courses

3.1 Global Business Minor Courses (GB-Minor)

Students must complete 18 credits from courses offered below.

IC103003                       Business Strategy   (3 Credits)

IC103004                       International Business Management   (3 Credits)

IC103005                       International Human Resource Management   (3 Credits)

IC103006                       Financial Markets, Institutions and International Financial system   (3 Credits)

IC103007                       International Business Collaboration   (3 Credits)

IC103008                       Applied Project Management   (3 Credits)


3.2 International Entrepreneurship (IE-Minor)

IC123001                       Business Plan Development and Business Strategy for International Entrepreneurship   (3 Credits)

IC123002                       Marketing for International Entrepreneur   (3 Credits)

IC123003                       Human Resources Management for Small Business   (3 Credits)

IC123004                       Business Investment and Accounting for Small Business   (3 Credits)

IC123005                       Business Processes, Operations, and Product Development   (3 Credits)

IC123006                       Business Expansion and Franchise Development   (3 Credits)


3.3 Free-Minor in Business Courses

IC103003                       Business Strategy   (3 Credits)

IC103004                       International Business Management   (3 Credits)

IC103005                       International Human Resource Management   (3 Credits)

IC103006                       Financial Markets, Institutions and International Financial system   (3 Credits)

IC103007                       International Business Collaboration   (3 Credits)

IC103008                       Applied Project Management   (3 Credits)

IC123001                       Business Plan Development and Business Strategy for International Entrepreneurship   (3 Credits)

IC123002                       Marketing for International Entrepreneur   (3 Credits)

IC123003                       Human Resources Management for Small Business   (3 Credits)

IC123004                       Business Investment and Accounting for Small Business   (3 Credits)

IC123005                       Business Processes, Operations, and Product Development   (3 Credits)

IC123006                       Business Expansion and Franchise Development   (3 Credits)

 

Course description