On June 26, 2026, the International College, Khon Kaen University (KKUIC) and Dusit Thani College signed a Memorandum of Understanding (MOU) at The Heritage Grand Khon Kaen — a landmark step toward building a stronger culture of service and business excellence across the Isan region.
This partnership is set to drive knowledge exchange and capacity-building, empowering local entrepreneurs to create standout experiences and compete on an international level.
The signing was followed by the MAKE IT WOW: Experience Upgrade — Unlocking Local Valueworkshop, facilitated by experts from Dusit Thani College. Participants from a wide range of businesses — tourism, accommodation, food and beverage, and beyond — worked hands-on to redesign real experiences from their own ventures. Because no matter what you sell, great experience is at the heart of every great business.
