Bachelor’s Degree Programs

Creative Content and Communication

Bachelor of Communication Arts (B.Com.Arts.) in
Creative Content and Communication

Bachelor of Communication Arts Program (International Program) (Revised Curriculum 2025) aims to produce graduates with knowledge (vidya), virtue (chariya), and wisdom through the Learning Paradigm approach to enhance learners’ potential to respond to national development and increase competitiveness. The program emphasizes digital-era skills in communication, technology utilization, analysis, and effective media production. The curriculum employs the Flipped Classroom approach to promote self-learning and restructures learning to focus on Specific Skills and Generic Skills through real experiences. Students learn to use digital technology for analysis, planning, production, and dissemination, and can apply relevant information technology programs in digital media production to effectively convey information. The program integrates course content such as marketing and digital media production, strategic content planning for social media, and develops learning environments where instructors serve as coaches. It incorporates diverse assessment methods including experimentation, discussion, and behavioral observation to ensure graduates are professionally prepared, ethically grounded, adaptable to change, and valuable contributors to the fields of communication arts and digital industries.

Career Opportunities

Media Producers: content creator, media producer, video editor, graphic designer • Communicators: journalists, public relations specialists, marketing professionals, social media managers • Educators: teachers, instructional designers • Researchers: researchers, data analysts, digital marketing analyst • Developers: software developers, web developers, app developers

This curriculum is committed to producing graduates who are leaders in effective, responsible, and creative communication, capable of applying their knowledge and skills to create positive impacts on society.

Group 15944

Creative Content and Communication (CCC)

Qualification of Applicants

1. Thai Applicants

1.1. Admission Channels

1.1.1 Thai students who have completed Matthayom 6 or equivalent in the Thai education system can apply through the following channels: Portfolio Admission (TCAS1), KKU Quota (TCAS2), Nation Wide Direct Admission (TCAS3), Admission (TCAS4), and KKUIC Direct Admission and TCAS5.

1.1.2 Thai students who have completed Grade 12 from abroad or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

1.2 Qualifications

1.2.1 Completed Matthayom 6 or Grade 12 (non-Thai educational system) or an equivalent degree.

1.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

1.2.3 Valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

1.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

1.2.5 Applicants without the scores in section 1.2.3 and 1.2.4 can apply but will have to take the KKUIC direct admission examination. Those without the score in 1.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 1.2.4 will have to take the Mathematics Placement Test.

2. Foreign Applicants

2.1. Admission Channels

2.1.1 Foreign students who have completed Grade 12 or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

2.2. Qualifications

2.2.1 Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold ≥ 580 points; with ≥ 145 points for each section)

2.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

2.2.3 For non-native English speaking applicants, valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

2.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

2.2.5 Applicants without the scores in section 2.2.3 and 2.2.4 can apply but will have to take the KKUIC direct admission examination. Those without the score in 2.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 2.2.4 will have to take the Mathematics Placement Test.

3. Application Process

3.1 Admission channels:

Portfolio Admission (TCAS 1)

KKU Quota/Northeast Admissions (TCAS 2)

Nationwide Direct Admission (TCAS 3)

Admission 2019 (TCAS 4)

KKUIC Direct Admission (TCAS 5)

3.2 Important documents to be uploaded:

1) A photo size 3×4 cm with no hat or sunglasses, taken no longer than 6 months ago. (Stickers / Scanned photos are not allowed)Your name printed in capital letters on the back of each photo.

2) A copy of ID card or Alien certificate or Passport

3) A copy of Housing registration (For Thai applicant only)

4) A copy of academic transcripts (GPAX) or an equivalent document

5) A copy of English and Math proficiency test score: IELTS, TOFEL, and SAT (If any)

6) A recommendation letter from the institute where the high school degree was attained (If any)

7) A copy of name change certificate (If any)

3.3 Application fee:

TCAS 1, 2, 3, and 4 (the rate according to the KKU announcement and paid via QR code)

KKUIC Direct Admission and TCAS 5 (1,500 THB paid online by credit card)

4. Tuition Fee

Please learn more about the tuition fees for whole program (4 years, 8 semesters) on the “Fees” menu. Click!!
**Note: Admission fee of 10,000 baht is paid only once for the first semester of year 1. The stated fees do not include the fee for a pre-college preparation course which will be applied when the student is accepted under English language conditions.

year 1

First Semester
IC011xxx General Education Course, Language Elective
IC011001 Critical Reading and Writing
IC011009 Wellness Dimensions
IC011016 Digital Information Literacy
IC101001 Principles of Management
IC221001 Introduction to Communication Arts

Second Semester

IC011xxx General Education Course, Language Elective
IC011002 Academic English
IC011010 Globalization Studies in Digital Era
IC011011 Cultural Diversity
IC102003 Business Computing
IC221002 History of Communications

year 2

First Semester

IC222001 Introduction to Communication Theory
IC222002 Technology in Communication
IC222003 Pitching and Presentation Skills
IC222004 Narrative Film
IC222005 Broadcasting and Content Distribution
IC232001 Introduction to Mass Communication

Second Semester

IC222007 Ethics in Digital Communications
IC222008 Contemporary Issues in Communications
IC222009 Magazine and Digital Publishing
IC232003 Crisis and News Issues Communications Management
IC232004 Introduction to Media Writing
ICxxxxxx Free Elective Course 3 credits

year 3

First Semester

IC223001 Web Design
IC223002 Research Methods for Communication
IC233001 Persuasion and Argumentation
IC233002 Media Criticism and Analysis
ICxxxxxx Elective Course 3 credits
ICxxxxxx Free Elective Course 3 credits

Second Semester

IC223005 Strategic Communications
IC233004 Revolutionary Movements and Propaganda
IC233005 Public Relations and Corporate Communication
IC233006 Digital Creative Advertising
ICxxxxxx Elective Course 3 credits
ICxxxxxx Elective Course 3 credits

year 4

First Semester

Track 1: Internship

IC234001 Study Project in Creative Content and Communication
IC234796 Internship in Creative Content and Communication (During the summer of 3rd-Year)
ICxxxxxx Elective Course 3 credits

Track 2: Cooperative Education

IC234785 Cooperative Education in Creative Content and Communication

Second Semester

Track 1: Internship

IC234761 Seminar in Creative Content and Communication
ICxxxxxx Elective Courses 6 credits

Track 2: Cooperative Education

IC234761 Seminar in Creative Content and Communication
ICxxxxxx Elective Courses 9 credits

Elective Courses for Creative Content and Communication

Students must complete 18 credits from the courses offered below.

IC224101 Experimental Digital Media
IC224102 Artificial Intelligence in Media Creation
IC224103 Visual Culture
IC224104 Digital Marketing and Social Media Strategy
IC224105 Integrated Marketing Communications
IC234101 Negotiation and Conflict Resolution
IC234102 Investigative Reporting
IC234103 Event Production and Management
IC234104 Strategies for Engaging Audiences
IC234105 Creative Fiction Writing
IC234106 Creative Writing
IC234107 Active Listening and Notetaking Skills
IC234108 Digital Storytelling, Copywriting and Proofreading

Q&A

Q&A