本科生课程

数字创新管理

管理学学士 (B.M.)——创新管理(数字创新管理方向)

深入数字创新的创造和管理过程,从设计和开发以用户为中心的数字产品(UX/UI),创建虚拟现实体验(VR/AR),到利用大数据(数据驱动创新)获取竞争优势。学生将学习管理技能,结合对数字技术的深入理解,成为能够在商业运营中有效应用数字创新的专家。

就业机会

为高需求的就业市场打开大门,支持各行业的数字化转型,培养能够利用尖端技术推动业务发展的专家。

  • 数字产品经理
  • 用户体验(UX)设计师
  • 数字创业家
  • 商业数据分析师
  • 数字转型专家
  • AR/VR技术项目经理
  • 数字创新战略师
  • 数字业务发展顾问
Group 15944

Digital Innovation Management (DIM)

Qualification of Applicants

1. Thai Applicants

1.1. Admission Channels

1.1.1 Thai students who have completed Matthayom 6 or equivalent in the Thai education system can apply through the following channels: Portfolio Admission (TCAS1), KKU Quota (TCAS2), Nation Wide Direct Admission (TCAS3), Admission (TCAS4), and KKUIC Direct Admission and TCAS5.

1.1.2 Thai students who have completed Grade 12 from abroad or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

1.2 Qualifications

1.2.1 Completed Matthayom 6 or Grade 12 (non-Thai educational system) or an equivalent degree.

1.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

1.2.3 Valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

1.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

1.2.5 Applicants without the scores in section 1.2.3 and 1.2.4 can apply but will have to take the KKUIC direct admission examination. Those without the score in 1.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 1.2.4 will have to take the Mathematics Placement Test.

2. Foreign Applicants

2.1. Admission Channels

2.1.1 Foreign students who have completed Grade 12 or an equivalent degree from a non-Thai educational system can apply through the KKUIC Direct Admission channel (the opening will be announced periodically 2-3 times a year) and TCAS5.

2.2. Qualifications

2.2.1 Completed Grade 12 or submitted the GED score for an applicant with a vocational degree (acceptable threshold ≥ 580 points; with ≥ 145 points for each section)

2.2.2 GPAX 5 Semester ≥ 2.00 out of 4.00 or GPAX 6 Semester ≥2.00 out of 4.00 or equivalent

2.2.3 For non-native English speaking applicants, valid English test result: IELTS ≥ 5.0; or TOEFL Paper-based ≥ 500, TOEFL Computer-based ≥ 173, TOEFL Internet-based ≥ 61; or SAT Reading and Writing Part ≥ 450

2.2.4 Valid Mathematics test result: SAT Math part ≥ 450 (SAT Math only for International Entrepreneurship, Global Business, International Marketing, and Tourism Management)

2.2.5 Applicants without the scores in section 2.2.3 and 2.2.4 can apply but will have to take the KKUIC direct admission examination. Those without the score in 2.2.3 will have to take the International College English Placement Test (ICEPT) and those without the score in 2.2.4 will have to take the Mathematics Placement Test.

3. Application Process

3.1 Admission channels:

Portfolio Admission (TCAS 1)

KKU Quota/Northeast Admissions (TCAS 2)

Nationwide Direct Admission (TCAS 3)

Admission 2019 (TCAS 4)

KKUIC Direct Admission (TCAS 5)

3.2 Important documents to be uploaded:

1) A photo size 3×4 cm with no hat or sunglasses, taken no longer than 6 months ago. (Stickers / Scanned photos are not allowed)Your name printed in capital letters on the back of each photo.

2) A copy of ID card or Alien certificate or Passport

3) A copy of Housing registration (For Thai applicant only)

4) A copy of academic transcripts (GPAX) or an equivalent document

5) A copy of English and Math proficiency test score: IELTS, TOFEL, and SAT (If any)

6) A recommendation letter from the institute where the high school degree was attained (If any)

7) A copy of name change certificate (If any)

3.3 Application fee:

TCAS 1, 2, 3, and 4 (the rate according to the KKU announcement and paid via QR code)

KKUIC Direct Admission and TCAS 5 (1,500 THB paid online by credit card)

4. Tuition Fee

Please learn more about the tuition fees for whole program (4 years, 8 semesters) on the “Fees” menu. Click!!
**Note: Admission fee of 10,000 baht is paid only once for the first semester of year 1. The stated fees do not include the fee for a pre-college preparation course which will be applied when the student is accepted under English language conditions.

year 1

First Semester
IC011xxx General Education Course, Language Elective
IC011001 Critical Reading and Writing
IC011016 Digital Information Literacy
IC011017 Science and Technology Application for Life
IC101001 Principle of Management
IC211002 Service Psychology

Second Semester

IC011xxx General Education Course, Language Elective
IC011002 Academic English
IC011010 Globalization Studies in Digital Era
IC011012 Leadership and Change Management
IC222006 Multimedia Production
IC421001 Introduction to Digital Innovation Design and Development

year 2

First Semester

IC102002 Introduction to Accounting
IC402001 Mathematics for Management Science
IC402002 Integrated Science
IC402003 Integrated Projects I: Biology, Physics, Chemistry, and Digital for Business Management

Second Semester

IC102003 Business Law
IC122001 Introduction to Entrepreneurship
IC123007 Technology and Innovation Management
IC402004 Statistics for Innovation Management
IC422001 Introduction to Human-Computer Interaction
IC422002 UX/UI Design and Development Fundamentals

year 3

First Semester

IC102005 Basic Marketing Concept
IC123012 Business Model and Design Thinking
IC403001 Integrated Projects II: Operation Management
IC4231xx Selected one module in (1) Data-Driven Innovation or (2) Digital Content Production or (3) Digital Innovation for Sustainable Businesses

Second Semester

IC011039 Internship and Career Preparation (Audit)
IC403002 Research Methodology for Management Science
IC403003 Integrated Projects III: Innovation Project Management
IC423001 Virtual Reality and Augmented Reality
IC4231xx Selected one module in (1) Data-Driven Innovation or (2) Digital Content Production or (3) Digital Innovation for Sustainable Businesses

year 4

First Semester

Track 1: Internship

IC404001 Research Project in Innovation Management
IC404796 Internship in Innovation Management
ICxxxxxx Free Elective Course 3 Credits

Track 2: Cooperative Education

IC404785 Cooperative Education in Innovation Management

Second Semester

Track 1: Internship

IC404761 Integrated Projects IV: Seminar in Innovation Management
ICxxxxxx Free Elective Course 3 Credits

Track 2: Cooperative Education

IC404761 Integrated Projects IV: Seminar in Innovation Management
ICxxxxxx Free Elective Courses 6 Credits

Q&A

Q&A