KKUIC offered the Tourism Management students an out-of-class experience through “Tourism Destination Planning and Development” in Si-chompoo District.

On Friday 10th March 2023, Tourism Destination Planning and Development Class led by Ajarn Thanatat Chitpipat , operated this project under Tourism Destination Planning and Development class, and aims to provide students with an opportunity to learn outside of the classroom in order to witness the application of the theoretical framework taught in the classroom to real-world experience in tourism destination planning and development by having Amphoe Si-chompoo as the real-life example.

KKUIC got a warmly welcomed by Khun Anuwat Bubpawata, Khun Sanya Makarin and other local young generation destination developers of Si-chompoo district who shared the history of this destination, which is being developed as a destination using a community-based development approach that empowers local people to be major stakeholders in developing their home-community to become a tourism destination.

Our students were also participated in many activities which include;

  • Eco-print: use of natural materials to color-printed fabrics.
  • Local Coffee Dripping: learn how the local make their drip coffee from roasting local coffee beans to dripping coffee powers.
  • Hoping on a local ride to a dip in the Lam Nam Phong stream for colored stone painting activities. Students were creating art by the stream, using the stones in the stream to create natural paints for their art works.
  • Visiting the Rai Phatthararin integrated agricultural garden for snacks and fresh veggies.

Ultimately, students were able to learn how tourism destination developers in the Si-chompoo district of how they use natural and cultural resources to make Si-chompoo an attractive destination. Furthermore, students have learned from real-world experience how the community can use tourism development to help preserve their natural and cultural resources, as tourism raises awareness and makes people in the community realize the importance of these resources being preserved for future generations. They have also learnt how tourism may be used to increase the value of the community’s local wisdom.

 

 PR & Marketing Division, KKUIC
Photos by Tourism Management Program

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