On 13-14 December 2023, Khon Kaen University International College led by Assoc. Prof. Sirimonphorn Tipasing, Dean of KKUIC and Mr. Benoit Nadeau, Assistant Dean for International Relations, warmly welcomed Assoc. Prof. Thao Tran, Vice Dean from UEH University – International School of Business, and Ms. Kim Du, a lecturer from UEH University – International School of Business. Along with 23 freshmen Vietnamese students majoring in marketing from UEH – ISB university, traveled from Ho Chi Minh City, Vietnam to participate in the UEH – ISB International Field Trip in Thailand 2023.

During their visit, students had the opportunity to explore and learn at leading shopping malls in Khon Kaen city, as well as study marketing and learned the differentiate of consumer behavior between Thailand and Vietnam. KKUIC graciously hosted the group and facilitated the program. This cross-cultural exchange was a valuable experience for all participants, fostering collaboration and knowledge sharing between the two universities.